Impact Brand Strategy & Design
Tips to help you build a social enterprise brand that's easier to buy, easier to talk about and easier to scale.3 Things to Consider When Redesigning Your Logo
When your social enterprise is ready to scale, you might need to revisit your branding and redesign your brand identity. Here are three considerations you’ll want to keep in mind before you begin.
How Much Thought Should You Give to Naming Your Social Enterprise?
Naming your social enterprise is an important task, worthy of your time, attention and investment. But are you getting swept up in research and brainstorming while losing sight of the bigger picture?
3 Things You’re Forgetting About Your Impact Brand Strategy
Feeling the pressure of business, you might be growing impatient with your brand strategy. Before you go begin making rogue adjustments to your plan, consider these three things.
2 Tips to a Fantastic Social Enterprise Logo
The simpler your logo is the better it can make your social enterprise easy to find in the marketplace. When working with a creative professional, use these two tips to get the most out of your logo design experience.
What’s a Brand Strategy? This.
If you’re like many social entrepreneurs, looking for help developing your brand strategy, but aren’t actually sure what a brand strategy is, here’s a simple explanation.
Why Brand Strategy Matters to Social Enterprise
Harvard social psychology tells us “Can I trust this person?” is the first and most important question people answer within seconds of an encounter. It’s the same with a customer’s assessment of your social enterprise.
7 Simple Tips to Build an Impact Brand Customers Love
You’ve just launched a social entrepreneurship startup to affect real change in the life of a rural artisan you’ve gotten to know—fantastic! Now how do you move customers to pick, prefer and love your products? Here are 7 simple tips.
News
DC Brand Consultants Select 3 Social Enterprises for 15k Branding Giveaway
Thinkory announces the impact businesses that will receive their choice of professional brand-building service.