What’s a Brand Strategy? This.
This is a summary of an article by Ralston on LinkedIn Pulse. Listen to the full article above or read it on LinkedIn.
Like three out of four impact business leaders we’ve surveyed, you might be thinking about working with an impact brand consultant to develop your brand strategy. If you’re hesitating because you’re not actually sure what a brand strategy is, here’s a simple explanation:
A brand strategy is the collection of things you intentionally do to cultivate a reputation of trustworthiness in line with long term goals.
You observe a brand strategy when This Bar Saves Lives pins a red square on Starbucks staff members reading “This Barista Saves Lives.” That fun little move introduces people to their story and hints at their value.
The activities of a brand strategy shapes an impact brand that will resonate with the right people, in the right way at the right time.
I’m Ralston, brand designer and co-founder of Thinkory—the Washinton, DC brand consultancy that works exclusively with social enterprises like yours. Let’s talk about working together to create a brand of impact that's easier to buy, easier to talk about and easier to scale.
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