3 Things You’re Forgetting About Your Impact Brand Strategy

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This is a summary of an article by Ralston on LinkedIn Pulse. Listen to the full article above or read it on LinkedIn.

Feeling the pressure of business, you might be growing impatient with your brand strategy. That’s totally understandable. But, before you go rogue and make major adjustments to your plan, consider three things you may be forgetting about your impact brand strategy:

1. It’s most effective over time

So be persistent and keep the long view.

2. It’s crucial for team alignment

So stick to who you are, why what you do matters.

3. It will ‘naturally’ evolve

So allow it to mature with your brand’s ideal customer.

Quick tip:

Reread your brand strategy regularly. Refocus on the path for growth you forged with your impact brand consultant. It’ll help prevent premature and costly changes to your plan.

Ralston Vaz, Brand Strategy and Design

I’m Ralston, brand designer and co-founder of Thinkory—the Washinton, DC brand consultancy that works exclusively with social enterprises like yours. Let’s talk about working together to create a brand of impact that's easier to buy, easier to talk about and easier to scale.

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