DC Brand Consultants Select 3 Social Enterprises for $15k Branding Giveaway

Washington, DC: Thinkory, a duo of Washington, DC brand consultants working exclusively with social enterprises, will be gifting one branding service worth $5,000 to three social enterprises. The gifted work is part of the recently run Social Enterprise Branding Giveaway. It’s with great joy that the impact brand consultancy names the three recipients of the giveaway: wearwell, All The Wild Roses and Tsuno.

wearwell
Erin Houston and Emily Kenney, Co-founders
Washington, DC

A subscription box service that helps shoppers look great and feel good about what they wear, wearwell curates consciously made clothing according to an individual’s tastes and impact interests. Founders and friends Erin and Emily endeavor to provide a service that makes it easy for customers to shop for clothes they love from brands that share their expressed values. Learn more about wearwell and their impressive performance on Indiegogo.

All The Wild Roses
Hang Osment-le, Founder
Sydney, Australia

With designs inspired by the untamed soul, All The Wild Roses is a fashion brand with heart and conscience. Every purchase of one of their beautiful bohemian-style pieces features delicate, hand touch artisanal details and helps provide micro-loans to women-led businesses in underprivileged communities. All The Wild Roses believes in a woman’s amazing capacity to make an impact when provided the opportunity to pursue their dreams and backs that belief with the “Dare to Dream” project. Learn more about the brand and project here.

Tsuno
Roz Campbell, Founder
Melbourne, Australia

Made from sustainable, natural bamboo fiber, Tsuno pads are feel good sanitary pads—in more ways than one. While especially soft, absorbent, thin and free from chlorine, Tsuno is also especially passionate about gender equality giving 50% of its profits to charities empowering women living in poverty in true social enterprise fashion. In partnership with One Girl, the brand’s givings currently focus on education and menstrual support to marginalized girls in Sierra Leone and Uganda. Learn more about Tsuno and its products here.

“Ralston and I are so excited to begin understanding how to serve these three amazing social enterprises,” said Alicia Vaz, impact brand strategist and co-founder of Thinkory. “We are standing beside Erin, Emily, Hang and Roz, ready to support their missions and deepen their impact with foundational brand-building strategies. I eagerly look forward to sharing the story of our work and experiences with each of these inspiring social entrepreneurs.”

The Social Enterprise Branding Giveaway was announced mid December, 2016 as a way to understand and support the unique needs of profit-for-impact businesses. The giveaway closed on February 15, 2017 with a total of 80 entries representing social enterprises from the US, Canada, Australia, the UK and other countries.

Thinkory’s process of evaluating all candidates took inspiration from the Tamer Fund for Social Ventures at Columbia University’s Business School in New York. The team weighed factors such as scalability, financial self-sustainability and long-term impact. These and other factors such as subject matter, clarity of impact, and customer demand were considered to determine Thinkory’s fit for the selected social enterprises. Ultimately, wearwell, All The Wild Roses and Tsuno were selected for their transformative power as consumer brands and their alignment with the passions and capabilities of the team at Thinkory.

About Thinkory: The only DC design and brand consultants working exclusively with social enterprises, Thinkory crafts and cultivates challenger brands of social good that elevate consumer preferences and transform lives. The consultancy’s core competencies include Brand Strategy, Brand Identity Design and Brand Naming. Headquartered at Impact Hub DC, Thinkory’s purpose is to illuminate socially good work with strategically good design to make hope visible in the world. Learn more about the DC brand consultancy at Thinkory.com and listen to their quick and useful impact brand building articles at Thinkory.com/blog.