We believe in the social enterprise brand.
It’s said that no one lives in a manner that is inconsistent with the way they view themselves, their work, their world. We are what we believe. Our choices and actions spring from that core. So to understand Thinkory, and help assess our fit for the challenge your social enterprise brand is facing, is to understand what we collectively believe.
Everything—EVERYTHING—is designed.
Bravery isn’t the absence of fear, but the persistence through it.
Design is the art and process of solving problems.
Everything matters to the process of branding.
Price is a race to the bottom. Experience is a race to the top.
Hope seen is a world redeemed.
Much can be accomplished with trust and time.
A client is someone a designer works with, not for, to make something amazing.
People who say “there’s gotta be a better way!” are awesome.
Brilliance is unattainable without discipline.
Making hope visible is about using the tools of brand strategy and brand design to harness the power of knowing who you are and who you’re for as a social enterprise brand.
Hope, made visible, changes a person’s entire world.
A social enterprise’s cause is the heart that beats through the narrative of its brand.
Change championing requires creative defiance.
Social enterprise is enterprise done right.
Strategic marketing gets your social enterprise customer’s attention. A strategic brand keeps it.
Logos are powerful symbols of creed.
Many of the world’s urgent issues will be solved by brand-savvy social entrepreneurs.
Confidence of purpose is sexy.
A well-crafted brand repels those for whom the brand is a misfit and enchants those for whom the brand is irresistible.
Details tell the truth of a brand’s promises.
A brand is identified by its visual cues, but it isn’t defined by them.
Impressions are fleeting. Impact requires investment.
A brand that can meet needs while satisfying wants is a superior brand.
A thoughtfully simple brand identity can do wonderfully sophisticated things.
A brand’s identity is its core values made tangible.
A “cool” brand is a byproduct of designing with information and intuition.
Consistent, thoughtful brand expressions suggest consistent, thoughtful brand experiences.
“Out-of-the-box thinking” is initiated by people who realize their box is bigger than previously assumed.
Brilliance is forged when constraints are clear.
It is better to be reason driven than task driven.
A brand identity made to speak to everyone will effectively speak to no one.
An awesome brand identity or logo WILL NOT save a failing brand. Sorry.
A made up mind is powerful.
When you solve for ‘why’ and ‘who,’ ‘what’ and ‘how’ tend to solve themselves.
The success of a thing really can’t be appreciated without an appreciation for how it fails.
If you don’t have a ‘why,’ your ‘what’ isn’t ready to be revealed.