2 Tips to a Fantastic Social Enterprise Logo

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This is a summary of an article by Ralston on LinkedIn Pulse. Listen to the full article above or read it on LinkedIn.

The job of your social enterprise’s logo is identification—making your impact brand easy to find in the marketplace. The simpler your logo is the better it can do that job, so don’t complicate it. When working with a creative professional, use these two tips to get the most out of your logo design experience:

1) Design for Trust.

Write a creative brief together profiling who your social enterprise is for. This will help you design a logo that individual can trust.

2) Design for Durability.

A simple logo is versatile, durable and memorable. Just what your social enterprise needs!

Ralston Vaz, Brand Strategy and Design

I’m Ralston, brand designer and co-founder of Thinkory—the Washinton, DC brand consultancy that works exclusively with social enterprises like yours. Let’s talk about working together to create a brand of impact that's easier to buy, easier to talk about and easier to scale.

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