If you can’t find the words,
find the shirt.
At Thinkory, we’re suckers for good type and a great saying. So we embarked on a journey to bring both together. The idea: make uniquely expressive, words-only t-shirts people will love to wear. No graphics. No worn out adages.
Our journey is just beginning, but we love you, so we’re excited to show you what we’ve crafted so far.
For us, the idea was full and exciting, but as a brand, it was formless. No core purpose, no solid name and certainly no visual identity. We were sitting squarely in square one.
Is it possible to craft a brand in such a way that it celebrates self expressiveness and conversation even in its name? And how do we design the identity so that it feels like a hero of individualism?
We’re a little embarrassed to admit the phrase was actually born out of a misunderstanding of the chorus of a favorite John Mayer song, Say.
The makings of a brand with a name and visual identity we absolutely love. Again, there is still much more road to travel for this brand we’re developing internally, but we definitely dig its potential.