Brand Strategy: A focused plan for successfully achieving the goals of your social enterprise.

 
Your brand is the sum of a few very crucial parts. The greatest of these parts are core—what’s fundamentally true about your brand, perception—what people consistently observe of your brand, and reputation—what people believe and share to be true about your brand. The better these parts work together, the brighter your brand illuminates and draws people near.

And that’s what Brand Strategy is about; making those parts work optimally together to show the genuine brilliance of your brand and draw the right people to it. Brilliance that captivatingly answers the three questions those people are asking about you: Who are you? What do you do? Why does it matter? Boldly confident answers get you shortlisted. Brilliantly compelling answers get you selected.

The goal here is to have a clear understanding of your challenges—where you are and how far you are from where you want to be. We then get to work helping you articulate the core truth of your brand; its purpose, position, promises. Next, we flesh out how your brand should be perceived; its culture, message, desired perception. Finally, we can devise a strategy of action that, over time, will desirably shape or reshape your brand’s reputation.

To help keep you and your organization focused, unified and on track beyond our time together, we provide a Brand Brief at the conclusion of the Brand Clarification experience. This concise document captures the essential principles, big idea, statement of purpose, and vision for the future that define your brand. A versatile tool for business, your Brand Brief will be both the filter through which all future opportunities should be passed and the workbench on which all future brand assets should be created.